Ada grew up above her parents' hardware store. Sam fixed bikes through college. Between us we have spent a lot of time on the other side of the counter, and it shapes how we work: a brand is not a logo file, it is the sticker on the bag, the chalkboard by the till and the email that says your order is ready.
How a project runs
Most projects take six to ten weeks. We only run two at a time, so you always talk to the people doing the work.
- A day on site. We visit the studio, the bakery or the shop floor. We watch how things get made and how people buy them.
- One direction. We present one idea, argued well, instead of three we half believe in.
- Real materials early. Labels get printed, pages get built, and you react to the actual thing by week three.
- Hand over, then check in. You get a site you can edit yourself, a short guide, and a call a month after launch to fix whatever bugs you.
We would rather make a small brand that is completely right than a big one that is mostly fine.
Why a net loft
The studio is a converted net loft on the working waterfront. It is cold in January and loud when the boats come in. It also has room for a print table, a shelf of client samples and a proper coffee setup, which, given some of our clients, is only fair.
If you are nearby, come and say hello. If not, the journal is where we write about the work.