A new identity and online shop for a two-kiln pottery on the coast, built so the potter can list a new glaze herself in minutes.
Brand identity · Online shop · Product photography direction
Saltbox · Brand and web studio
Brands and websites for people who make things.
We are Ada and Sam. We work with potters, bakers, roasters and repair shops to build brands that feel like the place, and websites that sell without shouting.
Recent clients
- Tidecraft Ceramics
- Ember & Oat
- North Field Coffee
- Loop Cycle Co-op
Selected work
All work →
Identity, packaging and a pre-order site for a neighbourhood bakery that sells out before nine.
Brand identity · Packaging · Menu and signage
A packaging system for a small roaster with twelve changing coffees, and a website that reads like the bag.
Packaging system · Label templates · Website and subscriptions
A website and booking flow for a volunteer-run bike repair shop, designed around the one question everyone asks: when can I come in?
Website · Booking flow · Poster and signage
From the people we work with
“Ada spent a whole firing day in the studio before she drew anything. The shop finally looks like the pots, and I can add a new glaze on my own in five minutes.”
“Sam talked us out of a booking system we did not need. What we got is one page, one form, and far fewer phone calls asking if we are open.”
From the journal
All posts →
Designing a shop that feels like the studio
What we learned building the Tidecraft shop, and why we spent a full firing day in a pottery before opening a design file.
Why we build small websites
Most of our clients need four to six pages, not forty. A short case for small sites, and what we put on them instead.
What a bakery taught us about menus
Setting the Ember & Oat menu board by hand taught us more about the brand than any moodboard. Here is what we kept.
Tell us what you make.
We take on a handful of projects each season. A short note is plenty to start. We reply within two working days.