Designing a shop that feels like the studio
What we learned building the Tidecraft shop, and why we spent a full firing day in a pottery before opening a design file.
Ada Hart
Co-founder, brand and design
Ada started Saltbox after ten years designing for other people's agencies. She leads brand work, draws most of the marks and still sets every menu by hand before it goes near a screen.
Writing
What a bakery taught us about menus
Setting the Ember & Oat menu board by hand taught us more about the brand than any moodboard. Here is what we kept.
Twelve coffees, one system
How we designed packaging for a roaster whose coffees change every season, without redesigning the bag every season.