A new identity and online shop for a two-kiln pottery on the coast, built so the potter can list a new glaze herself in minutes.
Brand identity · Online shop · Product photography direction
Web design
Shops, booking flows and small, fast websites.
Work
A packaging system for a small roaster with twelve changing coffees, and a website that reads like the bag.
Packaging system · Label templates · Website and subscriptions
A website and booking flow for a volunteer-run bike repair shop, designed around the one question everyone asks: when can I come in?
Website · Booking flow · Poster and signage
Writing
Why we build small websites
Most of our clients need four to six pages, not forty. A short case for small sites, and what we put on them instead.
Designing a shop that feels like the studio
What we learned building the Tidecraft shop, and why we spent a full firing day in a pottery before opening a design file.
The booking form we almost shipped
Our first draft of the Loop Cycle Co-op booking form had seven fields. The one that shipped has three. Here is what we cut and why.